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CONNECTING BRANDS WITH PEOPLE BY TURNING IDEAS INTO UNFORGETTABLE EXPERIENCES
We’re a Melbourne based boutique agency that makes brands unforgettable through standout events, partnerships, and content that cuts through.
As an integrated one-stop-shop, we specialise in strategic, results-driven storytelling that truly connects brands with people. Our approach is thoughtful and collaborative, always looking beyond the medium or message to capture the bigger picture.
From Event Strategy & Production, Strategic Communications, PR, Content Creation and Influencer Engagement, we deliver a full suite of services designed to break through the noise and build authentic, lasting connections.

TRUSTED BY GLOBAL BRANDS
AND SMALL BUSINESSES
We work with luxury brands through to small businesses and excel in connecting like-minded brands. No challenge is too big, no sector too niche, our experience spans a diverse range of industries. Our creative team brings your story to life, creating unforgettable experiences that inspire and connect.

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IDEAS WE'VE BROUGHT TO LIFE
I’ve had the absolute pleasure of working alongside Lucy and Incy Marketing on countless incredible events over the years, and I can confidently say she is nothing short of exceptional. Whether collaborating behind the scenes or attending as a guest, every event Lucy touches is flawlessly executed and unforgettable in every detail. Her creative vision, precision, and ability to bring people together is unmatched—but what truly sets Lucy apart is her infectious energy and magnetic, can-do attitude. She brings a sense of ease and positivity to every project, making the entire experience not only seamless but genuinely joyful. I couldn’t recommend Lucy and Incy Marketing more highly. If you’re looking for an event that will wow your guests and a partner who makes the process feel effortless, Lucy is your person.
Kara Van Riel
Kallure Jewellery -
IDEAS WE'VE BROUGHT TO LIFE
I have used Lucy /Incy Marketing for many years now, both for my business and for my personal events. Lucy was in charge of our social media for many years and has run our International Women's Day events for the past 3 years. I could not recommend Lucy enough. Her attention to detail and her connections within the industry are second to none. Lucy takes the time to understand your brief and executes it to perfection.
Lauren Staley
Managing Director Infolio Property Advisors -
IDEAS WE'VE BROUGHT TO LIFE
We couldn’t have asked for a better partner than Lucy from INCY Marketing to plan and deliver our 30-year anniversary celebration at CVA Property Consultants. From the very beginning, Lucy demonstrated incredible professionalism, creativity, and attention to detail. She truly went above and beyond to ensure every element of the event reflected our brand, our journey, and our appreciation for clients and staff alike. Thanks to Lucy’s meticulous planning and flawless execution, the evening was not only seamless but also genuinely memorable. The feedback from our guests has been overwhelmingly positive, with many commenting on how well-organised and thoughtful every aspect of the event was. Lucy was a pleasure to work with—calm under pressure, solutions-focused, and always bringing fresh ideas to the table. We’re so grateful for her hard work and couldn’t recommend her highly enough to anyone looking to deliver a standout event.
The Team at CVA Property Consultants
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IDEAS WE'VE BROUGHT TO LIFE
Lucy at INCY Marketing delivered outstanding results with a personal touch that made all the difference. Lucy was always available, responsive, and genuinely invested in our success. The creativity and attention to detail in every campaign was impressive and truly set INCY apart.
Geoff Quirk
Fmr Dealer Principal
Mercedes-Benz Brighton -
IDEAS WE'VE BROUGHT TO LIFE
Working with Lucy Cutler from INCY Marketing was a game-changer for our club. She took the VIP luncheon held during the coveted Pier to Pub swim, an event that had long been a costly, underwhelming tradition, and completely reimagined it. Not only were the costs offset, but the day became a standout experience that brought in new sponsorship and donations. Lucy volunteered her time and business resources, coordinated high-profile guests, and delivered an event that genuinely reflected the values of our club. Her professionalism, energy, and commitment were extraordinary. She’s the kind of person who just gets it done and does it brilliantly.
Heath Armstrong
President
Lorne Surf Lifesaving Club -
IDEAS WE'VE BROUGHT TO LIFE
I’ve known Lucy for over fifteen years, and when it comes to creating an unforgettable experience or event, I never need to look any further. We’ve worked together on everything from private birthday celebrations to the launch of a seventy million dollar property development in South Yarra, and a thirty year milestone event for our client’s commercial property business. There’s nothing Lucy and the INCY team can’t take on. Whether it’s an intimate gathering or a high stakes, six figure launch budget, Lucy shows up with energy, creativity, and a get it done attitude. I’ll keep coming back, and never hesitate to recommend her and her team.
Tim Longmore
Managing Director
LBD Studios -
IDEAS WE'VE BROUGHT TO LIFE
Lucy Cutler has been a driving force behind the success of our Cobbled Nights for Cancer event. As the event organiser, she brought not only sharp organisational skills and professionalism but a contagious energy and genuine passion for the cause. Her commitment to supporting Tour de Cure and helping raise vital funds to beat cancer is nothing short of inspiring. Lucy knows how to deliver an event that’s not just well-run, but deeply meaningful. We couldn’t have asked for a better partner for Cobbled Nights for Cancer
Drew Ginn OAM
Australian triple Olympic gold medallist -
IDEAS WE'VE BROUGHT TO LIFE
Lucy and her team took us on an Exclusive Mercedes-AMG Drive Day down the Mornington Peninsula, entertaining our largest client. Everything was organized impeccably right down to the selection of Mercedes-AMG Fleet that we took on the road. We had a superb lunch at Pt Leo Estate and then flew back to the city by helicopter, the buzz in the group was electric. Everyone had a fantastic time. Thank you Lucy again for your professionalism and style. Will come back again soon.
Neil Corke
Domain Group -
IDEAS WE'VE BROUGHT TO LIFE
Working with Lucy is always such a fun experience! Lucy brings great energy to every event we plan together and somehow makes it all feel very easy. Lucy is incredibly organised, full of creative ideas, and has a fabulous network or influential people. Thanks for all your support Lucy, can’t wait for our next event!
Lisa & Christo
Ripponlea Food & Wine